The Neuroscience of Sales, Communication and Human Influence

The Neuroscience of Sales, Communication and Human Influence explores how the human brain shapes trust, persuasion, emotional connection and decision-making in business and everyday communication.
Combining real-world sales experience, psychology, neuroscience and human behavior, Mario Richard reveals how communication, confidence, emotional energy and relationship-building influence the way people think, react and buy.
This book is designed for entrepreneurs, sales professionals, business leaders and anyone who wants to better understand the psychology behind influence, leadership and human interaction in today’s world.