Books & Publications
Business, Communication, Human Psychology and International Thinking
For decades, Mario Richard has worked in international business development, communication, sales psychology and entrepreneurial strategy.
These publications share practical insights, real-world experience and human-centered business thinking designed for entrepreneurs, professionals and future leaders.
International business is often misunderstood as a straightforward game of products, prices, and market share. But in reality, it's far more complex and, above all, human. At its core, success in global markets depends less on what you sell and more on the relationships you build—the trust you earn and the cultural intelligence you demonstrate. Without these, even the best products falter. Drawing from decades of experience navigating diverse international markets, I will share practical insights that go beyond theory. This will help you connect authentically with partners and clients across borders, ultimately driving sustainable business growth.
The Human Side of International Business
The Neuroscience of Sales,
Communication and Human Influence
Sales is often seen as just a numbers game — cold calls, quotas, and hard closes. But after decades on the ground, what I’ve learned is sales is first and foremost a human game. Successful selling comes down to understanding people — their needs, emotions, behaviors — and communicating in a way that creates trust and value.
This book isn’t theory. It is the real-world wisdom gleaned from years as a top sales rep, business developer, and international entrepreneur. Here, you’ll find practical insights and strategies grounded in human psychology that will help you improve your communication, build confidence, handle objections, and develop relationships that last beyond the transaction.
Whether you’re a young entrepreneur, a sales professional, or a business owner, this book will sharpen your ability to read people, persuade ethically, and stay motivated through life’s inevitable challenges. Because sales is not about pushing products; it’s about creating connections that matter.
Speak with Confidence
Mario Richard is a Canadian entrepreneur, international business developer, sales strategist, and professional conference speaker with decades of real-world experience in communication, leadership, sales psychology, and human relationships.
For many years, he worked in sales performance, team leadership, market development, and international business across different industries and cultures. He became one of the top sales representatives in Quebec for one of Canada’s largest telecommunications companies for five consecutive years, later helping train and motivate sales teams through conferences and business coaching.
Real-World Business Experience
Business schools teach theories, but the real world teaches human behavior, communication, resilience, adaptation, and trust. Through decades of experience in sales, entrepreneurship, leadership, international business development, and market expansion across different industries and cultures, one lesson became clear: business is ultimately about people.
Behind every negotiation, opportunity, success, or failure lies psychology, relationships, timing, communication, and human emotion. This book is not based only on theory, but on real-life experiences, real sales environments, real business challenges, and real international interactions.
In a world transformed by artificial intelligence, digital branding, global competition, and social media, one truth remains unchanged: human relationships still drive business. This book shares practical lessons learned from years of real-world experience in sales, leadership, communication, and entrepreneurship.